TapInko Announces Advertising Partnership With Greater Media Group
“Greater Media Taps Into TapInko to Make Offline Advertising Online-Easy”
TapInko, the online directory and transaction tool for buyers and sellers of advertising, announced today that it has signed on its largest partner to date, Greater Media Newspapers of Freehold, New Jersey. To help facilitate this endeavor, TapInko is providing Greater Media Newspapers with a specific profile for each of their twelve publications and staff-training on the TapInko platform.
In a world where publications are filing for Chapter 11 and cutting large chunks of their sales staff, TapInko provides media owners with improved, easy, and efficient sales and sales tracking software. While many of these functions exist individually within various desktop software applications, TapInko brings them together in a single robust, advertising-focused, fully functional website.
Previously, the process of completing one advertising sales transaction for one issue could take days or weeks to negotiate and complete. TapInko condenses this process into less than ten minutes while providing value-added tools to help customers track every aspect of the sale. The company offers traditional and alternative print media with the same elements of interactive creativity, efficiency and hands-on control that has long been the major selling point of online advertising. Greater Media is the first large premier newspaper group to utilize TapInko’s unique platform.
“I wouldn’t say we’re the ‘white knight’ trying to save the traditional advertising world,” said John Valentine, Director of Business Development for TapInko, “but that’s definitely our motivation. At TapInko we help print magazines and newspapers maximize the value of advertising – in terms of profit and greater awareness – with our cost-effective directory and platform.”
Just over 6 weeks out of beta, TapInko is now inviting other media buying groups, agencies, and advertisers, to join their network... and make advertising easy.
About TapInko.com
TapInko was founded in 2007 with the vision of making advertising easy. After two years of development, they were accepted into the Venture backed DreamIt Ventures Incubator and launched their first version of the product early this year. They currently have over 150 advertising opportunities in their system and are constantly expanding on a daily basis.
###
Media Contacts:
Peter Groverman
President and CEO
TapInko.com
305-582-5643
pgroverman@tapinko.com
posted by TapInko at
2:05 PM
0 Comments
